I attended the Superdry launch event a little while ago with Aisha and we snapped a quick lookpost while we were there. The best thing about shooting lookposts at events is that I am able to shoot where I wouldn’t normally be allowed to. Aisha & I are always thinking of different, creative locations and have shot in storerooms (Call It Spring event) to shops in the process of being revamped, to harbour walls… we like to keep things fresh! We shot this lookpost in the centre of the V&A Waterfront, right outside the Superdry store-I HAD to have those dreamy lights in my shot! The V&A is such a beautiful mall, I LOVE going there!

Here are the images from Baked The Blog’s Lookpost:

I have enjoyed giving the last few lookposts a personal touch by taking elements from the actual image/location and creating the fill for the text out of it. It really brings the whole theme of the lookpost together. 

Please view more of the lookpost via Baked The Blog here.