Aisha and I were asked to photograph a series of images for Mr Price that show our connection to denim. We shot on a misty evening and created a structured story that portrayed the meaning of denim to us… Aisha cleverly styled her look inside out to show “off the structural elements of our denim garments that help give them strength, comfort and versatility. ” Aisha wrote a lovely post about this, be sure to read it here.
We have been extremely excited to release this look as it is one of our favourite shoots to date. I loved the futuristic element that we captured. We created a powerful, structured image using strong poses and carefully planned crops. We really enjoyed shooting this for Mr Price and after much planning, this was the result:
Now for the exciting news! Mr price has launched a competition where you can share your #mrpdenim photo or video via twitter, instagram or Facebook and you could be featured in the AW15 campaign. Share your image or video and be sure to tag your best friend and @mrpfashion with the hashtag #mrpdenim and you would win a flight to anywhere in the world worth R150 000! For more info, follow this link.
what did you think of our shoot?